The Irresistible Offer by Mark Joyner

Author:Mark Joyner
Language: eng
Format: epub
Publisher: Wiley
Published: 2010-12-12T16:00:00+00:00

The magic of marketing has to do with your own enthusiasm, belief, and confidence affecting your results. This is a topic for another book, but I can say with reasonable certainty that what you expect will in fact have a significant impact on your marketing and your business. If you expect good results, you are more likely to get them. If you expect doom and gloom, they’re probably on your horizon. This may sound like hocus pocus to you, but there is evidence for this in the world of science. We know that the expectations of an experimenter can in fact affect the results of an experiment (one of the reasons scientists prefer double blind experimentation).

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